What drives the Dutch traveler? What types of trips are hot & happening? Find out here!
Travel in 2025 is about more than just places—it’s about the full experience, awareness, and connection. From slow travel in Tuscany to adventurous hikes closer to home, we’re looking for experiences that truly move us. The desire to escape the crowds and seek out authentic places and encounters is growing. Whether it’s a mindful retreat in the Algarve or a road trip to hidden gems in France, the trend is clear: travel is becoming more meaningful and authentic. Sustainability, wellness, and workations will continue to play an even bigger role in 2025.
Discover the 9 travel trends for 2025!
Travelers are making conscious choices, opting more often for trains or electric cars. Accommodations that prioritize sustainability are in demand. And no, that doesn’t necessarily mean an ecolodge in Scandinavia—small-scale sustainable efforts, like eco-friendly materials, organic food, or energy-efficient facilities, are just as appreciated.
Overtourism in popular cities like Barcelona and Paris is pushing travelers to explore quieter, lesser-known alternatives such as Porto, Lille, or Ljubljana for a city break. This also applies to crowded tourist hotspots in Spain—though Spain remains the Dutch favorite by far. Less crowded regions in Spain, Italy, and France are gaining popularity.
Wellness and self-care are becoming increasingly important. People want to disconnect, go offline, and focus on their mental and physical well-being. Popular activities include yoga retreats, walking holidays, meditation sessions, and mindfulness retreats—think yoga weekends in Portugal’s Algarve, hiking trips in Andalusia, or a few days at a retreat closer to home.
Flexible work options make it easier to combine work and travel. Working during the day and enjoying a different culture and environment in the evening—ideal, especially in the low season when it’s quieter, cooler, and more affordable. Accommodations with strong Wi-Fi and dedicated workspaces, or co-working stays in southern Spain, Portugal, Italy, and the Canary Islands, remain in high demand. The workation trend is here to stay!
More and more travelers are choosing to stay in one place for a longer time, focusing on experiencing local culture, nature, and gastronomy. Instead of rushing from place to place, 2025 will see a preference for slow and immersive stays in destinations like Tuscany, Provence, or the Alps—taking the time to truly soak in the surroundings and culture. A mindful and relaxed way to travel.
Travel is increasingly seen as an opportunity for personal growth and new experiences. This could mean hiking in the Swiss Alps, taking pottery workshops in Umbria or Portugal, or embarking on adventurous trips to Scandinavia.
With European heatwaves becoming more frequent, travelers are increasingly seeking cooler destinations like Scandinavia, the Baltic States, Scotland, and Iceland. These regions are gaining popularity for summer vacations, while southern European countries are becoming more attractive for spring and autumn getaways.
Multigenerational family vacations are on the rise. Grandparents are planning trips to spend quality time with their children and grandchildren, strengthening bonds and creating lifelong memories. Family-friendly destinations like Brittany, the Dolomites, and the German Eifel are popular, as are large luxury villas in southern Europe for bigger family gatherings.
Last but certainly not least: travelers are seeking real experiences with meaningful connections to locals. Think dining with a local family in southern France or participating in traditional celebrations in the Basque Country.
This trend report is based on information from external sources (including NBTC) and insights from our platform community.
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